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Reasons Why Your Business Absolutely Needs SEO

This year, the need for SEO rose to an all-time high. As consumers shifted en masse to online, even the most traditional business realized that they need to accelerate the shift to digital.

SEO is the most viable and cost-effective way to both understand and reach customers in key moments that matter.

Many brands and businesses know (or think they know) that they need SEO for their digital properties and the benefits they will get from the SEO work being implemented on their behalf.

SEO will certainly improve a website’s overall searchability and visibility, but what other real value does it offer?

Why is SEO growing in importance the way it is?

These 15 reasons should offer some clarity, regardless of the industry or business size, as to why businesses need SEO to take their brand to the next level.

1. Organic Search is Most Often the Primary Source of Website Traffic

Organic search is a massive part of most businesses’ website performance and a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement.

As marketers know, Google owns a significantly larger portion of the search market than competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and many, many others.

SEO Builds Trust & Credibility

The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search, thanks to the trust and credibility of the brand and its digital properties.

Many elements go into establishing authority regarding search engines like Google.

In addition to the factors mentioned above, authority is accrued over time as a result of aspects like:

• Natural links.
• Positive user behavior.
• Machine-learning signals.
• Optimized on-page elements and content.

But establishing that authority will do more for a brand than most, if not all, other digital optimizations.

The problem is, it’s impossible to build trust and credibility overnight – just like in real life. Authority is earned and built over time.